The rise of social media platforms, online content, and e-commerce has sparked tremendous growth and change in the marketing industry. Businesses highly value leaders who understand how to integrate marketing strategy with the fast-evolving digital landscape. If you want to increase your earning potential and prepare for career advancement in the dynamic field of digital marketing, join this streamlined MBA program.
This program is ideal for entry- to mid-level professionals who are ready to move into decision-making positions and veteran marketers who wish to expand their expertise in the digital domain.
Chitkara University's online MBA in Marketing has a comprehensive syllabus that will impart the right Digital Marketing skills and relevant Managerial skills needed to bag a job with India's leading brands and digital setups.
Learn why Digital Marketing is gaining traction and it’s scope in the coming decade
Traditional Media vs as vs Digital Media
Digital Marketing Possibilities
Build your WordPress site
Google Search Engine Optimization (SEO)
Google Search Engine Marketing (SEM)
Bing Search Engine Marketing
App Store Optimization (ASO)
Learn how to plan effective online campaigns to attract potential customers
Popular Content Formats
Blogging & AdSense
Detailed AIDA content marketing
Learn paid and organic Social Media Marketing to influence users on these platforms
FB, Insta, Twitter, LinkedIn, Pinterest
Social Media Marketing (Organic)
Social Media Marketing (Paid) on all platforms
Online Reputation Management
Learn to strategise video content that has the power to positively affect brand awareness
What makes a Video go Viral
Facebook, YouTube & TikTok
Media Management Automation
Learn some more Digital Marketing skills that are in demand now
Mobile Marketing (Notification, SMS, QR Code)
Build an Ecommerce Site using Shopify
Innovations on Digital Platforms
Customer Relationship Management Tools (CRM)
Marketing Automation Tools
Learn to lead the customer along the marketing funnel and measuring results of your efforts
Media Planning (Self Served)
Media Planning (Non-Self Served)
Managerial Skills and Soft Skills
Learn to present your skills to potential recruiters:
Advanced Excel skills
Advanced PPT skills
Learn to package your digital marketing strategies and present them to clients:
How to approach a client brief
Art of Pitching in the Media Industry
Introduction to Departments in an Agency
Agency Visits and Management Interaction
The online MBA curriculum at Chitkara University gives you the flexibility to earn your world-class UGC entitled MBA which is designed to fit into your business schedule and aligns well with your career aspirations.
Online MBA program in Marketing from Chitkara University prepares students with the necessary skills to respond to customer expectations and develop digital strategies to place their companies at the forefront of their sectors.
Become a digital marketing leader in your organisation by pursuing an online MBA in Marketing with specialisation in Digital Marketing & Strategy from Chitkara University.
Whichever direction you choose to take your career in, we can help you take it to the next level. With our Online MBA program, you can access placement opportunities with our 500+ campus recruiters across 26 industry sectors.
Some of the core academic components you will get to learn during this MBA program are:
After completion of the Online MBA program in Marketing with specialisation in Digital Marketing & Strategy, you can look forward to career progression in roles such as:
Our commitment to transparency extends to our fee structure, as we believe in providing our students with the information they require to make informed decisions about their educational path.
x 4 Semesters
x 2 Years
One Time Registration - ₹1000
Cumulative Exam Fee - ₹4000
Our Online MBA students can now avail a No Cost EMI for tuition fees through our Loan Partners.
We are committed to transparency and open communication about our fee structure, so that our students can make informed decisions about their education.
x 4 Semesters
x 2 Year
One Time Registration- $50/-
Cumulative Exam Fee - $200/-
To pursue online MBA in Marketing in Online mode, you must have :
An online MBA in Marketing from Chitkara University is a Master of Business Administration degree program with a focus on marketing. It is designed to provide students with a comprehensive understanding of business principles and strategies, with a particular emphasis on marketing theories and practices.
The program typically covers a wide range of topics, including consumer behavior, market research, advertising, branding, and digital marketing. It also includes courses in areas such as sales, public relations, and international marketing.
Chitkara University’s online MBA in Marketing program is delivered entirely online, allowing students to complete coursework, give examinations from the comfort of their homes and earn their degree from anywhere with an internet connection.
Specializing in Digital Marketing and Strategy in your Chitkara University’s online MBA can help you in a number of ways, depending on your career goals.
Some potential benefits include:
Overall, specializing in digital marketing and strategy can be a valuable investment in your career and can help you achieve your long-term professional goals.
Through Online MBA in Marketing from Chitkara University you will be provided career services and support to help you prepare for internships and job placements, including resume and cover letter writing, mock interviews, and networking events.
Chitkara University in its online MBA programs uses a synchronous delivery model, where students participate in live, online classes with their professors and classmates ensuring more opportunities for personal interaction with faculty and peers.
Students don’t have to come to the Chitkara University campus to give their examination. Chitkara University’s online MBA gives students the flexibility to write their exams from their place of convenience.
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Our Online MBA programs offer a pathway for next-generation leaders to advance their careers, gain new skills, and increase their knowledge of business and management.Apply Now