With the rise of social media platforms, loads of online content, and e-commerce platforms, there has also been notable growth in the field of marketing. Regardless of the field, a business may operate in, high-value leaders must understand how to integrate an effective marketing strategy with a quickly evolving digital landscape.
If you are someone who is interested in the field of marketing and also wishes to build a successful career in this field then gaining the right qualification is one of the most important things. A degree such as an MBA specializing in Digital Marketing can offer you the foundation you may be looking for to build a career in marketing.
Chitkara University has tailored the online MBA program to increase the earning potential of students and also prepare them for advanced career advancement in the field of digital marketing. What’s more, the program is ideal for entry to mid-level professionals who are prepared to take on decision-making roles and become successful marketers in the digital marketing domain.
Scope of Digital Marketing
Gaining a specialization in the field of digital marketing can be one of the most interesting education options. As digital marketing is a booming industry not just in India but all across the world, all businesses that go online for their marketing activities ask for digital marketers because without them the business cannot grow in the present time.
The digital marketing market in India reached a value of around USD 4.5 Billion in the year 2022. This market is further expected to also grow at a CAGR of around 32.1% starting from 2023 to 2028 while finally reaching a value of around USD 24.1 Billion by 2028. A major driver of this market is the growing global population that is increasingly inclined toward the digital channels of media.
After the completion of the Online MBA program in Digital Marketing, there are many job opportunities to look forward to in general. Some of them are mentioned below.
- Digital Marketing Analyst
- Analytics Manager
- Chief Marketing Officer
- Social Media Copywriter
- Search Engine Marketing Specialist
- Community Manager
- Mobile Marketing Media Planner
- Director of Marketing and Social Media
- Brand Manager
- Digital Media Account Manager
Also Read: What Are Important Digital Marketing Skills?
Highlights of MBA in Digital Marketing At Chitkara:
Pursuing MBA in Digital Marketing allows you to become a leader in the marketing profession. The online MBA program in Marketing from Chitkara allows students to gain the necessary skills for responding to customer expectations and developing digital strategies for placing their companies at the front of their sectors.
There are some peculiar reasons why you should pursue MBA in Digital Marketing at Chitkara. They are mentioned below:
- You can master over 30+ industry-relevant skills for propelling your career in the domain of digital marketing.
- You can also learn from corporate leaders in the field of digital marketing with around 20+ masterclass sessions.
- You can get trained to optimize the various options in the digital marketing content and distribution field.
- You will get 600+ learning hours for honing your skills in new-age marketing.
- The program curriculum will be endorsed by the CXOs of some of the top digital brands.
- The program will allow you to get trained by some of the top industry stalwarts in the ever-growing digital marketing industry.
- You can access specialized marketing courses from LinkedIn Learning.
- You can read the global marketing case studies from Harvard Business Publishing.
- The program will allow you to experience engaging coursework from E&Y online content as well.
What’s more, Chitkara University also helps students access lucrative placement opportunities with a network of around 500+ campus recruiters across 26 industry sectors.
Conclusion:
An online MBA program from Chitkara University with a specialization in Digital Marketing allows students to gain a comprehensive understanding of business principles and strategies with a strong emphasis on marketing theories and practices.
If you wish to become successful in your marketing career then Chitkara University’s online MBA program is the best option to gain the right education from the comfort of your home and also earn a degree that can make you professionally successful.
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