Completing an MBA degree is a highly valued career option for developing business and leadership skills. An MBA course enables students to learn, adapt, and lead in different business environments globally. They get much better insights into the practical skills that are required for the growth of an industry.
MBA in Marketing is one such degree that is considered a sought-after career choice for many students. It is typically two years in duration and teaches the students dynamics of marketing a product or service.
Pursuing and successfully completing an MBA in Marketing has a vaste scope including career advancement, increased earnings, knowledge enhancement, and skill development. In this blog, we will understand the career options after MBA In marketing
Brand Manager:
A brand manager is a professional who is responsible for maintaining brand integrity and values on different platforms. These professionals work for adapting a brand strategy for the target market and they also maintain brand values in all marketing efforts.
It is the duty of a Brand Manager to help in shaping the vision and mission of the brand while communicating it effectively to the customers. A brand manager works closely toward studying customer insights and delivering effective marketing campaigns that can generate leads and attract more customers.
Sales Manager:
The sales team of an organization is extremely significant. Some of the responsibilities of a sales team include ensuring that the targets are achieved at the right time.
The sales team also works towards setting new quotas, evaluating and adjusting the performance of sales policies, and finding new ways to drive sales.
Business Development Manager:
A business development manager is a professional concerned with the growth of an organization. They work towards finding new opportunities that can help in growing revenues and improving profitability.
As a business development manager, you are required to strategize the positioning in appropriate areas, improve business operations and also work towards the brand reputation. The responsibilities are centered around different business areas.
SEO Manager:
A search engine optimization manager is a professional who is responsible for managing the paid campaigns of a brand on search engines. The job description of an SEO Manager includes handling display ads on Google.
Other than this, an SEO manager also works for managing almost everything related to the brand campaigns including strategy, execution, budget, and more.
Also Read: What Are Different Types Of Career Options After MBA?
Market Research Analyst:
A Markert Research Analyst is responsible for gathering market-related data, analyzing market trends, and targeting a specific audience. This leads to the success of the marketing team and sales team of the organization.
Market Research Analysts should be focused on resolving the problems associated with the market by analyzing customer choices and deciding how to advertise, pack, and sell products so that they reach a wide group of customers.
It is also the job role of a Market Research Analyst to design surveys, develop unique methodologies and gather information, planning, and building of marketing strategies.
Email Marketing Manager:
As an email marketing manager, the primary responsibility of a professional is to lead all strategies related to email campaigns. Some of these duties include running an end-to-end marketing campaign.
Other times, an email marketing manager also manages the email database and focuses on acquiring new customers while also retargeting the old ones.
Digital Marketing Manager:
A Digital Marketing Manager is expected to have a good understanding of new marketing strategies and tools. They are responsible for running digital campaigns including coming up with a new concept or executing the old one.
A Digital Marketing Manager is required to work closely with other marketing team members for making the campaign go live.
Social Media Manager:
The job role of a Social Media Manager is to administer social media accounts across different channels including Instagram, Twitter, LinkedIn, and Facebook.
A social media manager is required to come up with attractive and engaging text copies that can go along with visual designs including images, videos, gifs, infographics, and more. This helps in increasing engagement and followers on social media platforms.
Conclusion:
With the growing career options after MBA in marketing, the sector has emerged as a prominent option for offering many employment opportunities. The marketing scope and trends are always growing post-career opportunities or jobs after MBA in Marketing will grow too.
In case you are interested in the field of marketing then pursuing an MBA in marketing can be the best choice for you. Chitkara University offers MBA in Marketing on a full-time and an MBA in Digital Marketing on an online basis as well.
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