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Marketing is an important aspect of everyday existence. In particular, the world that we live in today is led by the power of digital marketing in many ways. Enrolling for an online MBA in marketing can open doors to many progressive career opportunities in the marketing field.
All companies must have competent marketing teams to attract customers and also build strong relationships with them. From using creativity to strategic thinking, marketing includes many aspects leading to increased sales and business revenue.
Pursuing an online MBA in marketing enables aspiring marketing professionals to lead in the industry as successful marketers. It is a comprehensive program that offers an edge to students and also helps them become successful in their domains.
In this blog, we will see what is an online MBA in marketing and how it helps students to stay ahead in this digital age.
What is an Online MBA in Marketing?
With the rise of social media, online content, and e-commerce, there has been tremendous growth and change in the marketing industry. Businesses value leaders who have a good understanding of how to integrate marketing strategy with the fast-evolving digital landscape.
In case you wish to increase your earning potential and prepare for career growth in the dynamic field of marketing then an online MBA in Digital Marketing can be one of the best decisions. This online program is ideal for entry to mid-level professionals who are prepared to move into decision-making positions and veteran marketers who also wish to expand their expertise in the digital domain.
Pursuing an online MBA in marketing in an online mode from a renowned institution such as Chitkara University offers some benefits.
Enhanced Career Opportunities: An online MBA in marketing opens bigger and better career opportunities. It also accelerates your corporate growth and trains you to become a successful business leader.
Becoming an Expert: An online MBA in marketing streamlines your career towards the marketing domain which also makes you eligible to secure niche-oriented jobs with much better salaries as compared to generic roles.
Improved Salaries: Employers are always looking for online MBA graduates who have gained advanced knowledge and also have a strong business understanding. They should be able to manage technical work and also lead teams to meet business objectives.
Affordable Tuition Fee: An online MBA is affordable for most graduates and also does not include any kind of relocation or transportation costs which further makes it much more affordable as compared to regular programmes.
Flexible Learning: One of the primary benefits of online learning is that it offers great flexibility to students. There is no need to visit the campus regularly to attend classes as you can learn at your own pace.
Key Highlights of Online MBA in Digital Marketing at Chitkara University:
An online MBA in digital marketing enables students with the necessary skills and knowledge to respond to customer expectations while also developing digital strategies that can place companies at the forefront of their sectors.
Some of the highlights of an online MBA in Digital Marketing are mentioned below.
- Graduates can master over 30+ industry-relevant skills to propel their careers in the digital marketing field.
- You can learn from corporate leaders in the marketing field with more than 20+ masterclass sessions.
- Graduates pursuing this program can get trained to optimise the infinite options in marketing content and distribution.
- There are over 600+ learning hours to help graduates hone their skills for the new-age marketing program curriculum which is endorsed by the top CXOs of leading digital brands.
- An online MBA in digital marketing helps students get trained by top industry professionals in the ever-growing digital marketing industry.
- Graduates can also access specialised marketing courses from LinkedIn Learning and Coursera.
- Students can read global marketing case studies from Harvard Business Publishing and experience engaging coursework from E&Y online content.
Scope of Online MBA in Digital Marketing:
Indian advertising marketing is expected to grow over 11.8% to reach almost US$ 14.75 billion in 2024 drive by digital media which is poised to grow faster at almost 16% to reach US$ 6.98 billion. India has one of the fastest-growing ad markets globally which is also projected to move into the top 10 markets in 2025 while retaining the 11th spot in 2024 behind South Korea.
The digital marketing industry has shown impressive growth in recent times. These numbers show the scope that the field of digital marketing holds. It is estimated by Magna that the Indian ad market will grow at a CAGR of 10% to reach over US$ 20.53 billion by 2028.
Hence, pursuing a program such as an online MBA in marketing enables you to get trained in marketing subjects and skills that will help you become a successful industry professional. You will study core academic components and new-age digital marketing skills and knowledge that will help you become a successful professional. Some of the core components that you will learn are mentioned below:
- Digital Marketing Landscape and Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
After the successful completion of an online MBA program in Digital Marketing with a specialisation in Digital Marketing and Strategy, you can look forward to career progression in professional roles including the ones mentioned below:
- Analytics Manager
- Digital Marketing Analyst
- Chief Marketing Officer
- Social Media Copywriter
- Mobile Marketing Media Planner
- Search Engine Marketing Specialist
- Community Manager
- Brand Manager
- Director of Marketing and Social Media
- Digital Media Account Manager
Summing It Up:
If you want to become a successful professional in the marketing field then pursuing an online MBA in Digital Marketing from Chitkara University Online can be one of the best career choices. It is designed to offer students a comprehensive understanding of business principles and strategies with a strong focus on marketing theories and practices.
Enrol in the online MBA in Digital Marketing program and take the first step to becoming a successful professional now.
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