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Digital marketing is a quickly evolving industry. In today’s time, all businesses whether small, medium, or large use digital marketing to promote their products and services. Comprehensive knowledge of digital marketing enables professionals to connect businesses with ideal customers delivering quick and fruitful results.
The young, driven, and creative population of India makes the country one of the best hubs for hiring digital marketing professionals. If you are a working professional in the marketing industry aspiring to elevate your career or if you are a student aspiring to build a successful career in the marketing field then an MBA Digital Marketing online can be a good academic choice.
In this blog, we will see what an online MBA in Digital Marketing brings to the table and how much you can earn after pursuing this degree.
What is an Online MBA in Digital Marketing?
The growth of social media platforms, e-commerce, and online content has sparked significant growth and changes in the marketing industry. Businesses of today increasingly value leaders who have gained a strong understanding of integrating marketing strategy with the quickly evolving digital landscape.
In case you are aiming to increase your earning potential and prepare for a successful career in the field of digital marketing, then an online MBA in Digital Marketing from Chitkara University can be a great choice. This online program is ideal for entry to mid-level professionals who are prepared to move into decision-making positions and veteran marketers who wish to expand their professional expertise in the digital marketing domain.
Why Pursue an Online MBA in Digital Marketing?
Online MBA Digital Marketing can be a great career choice for students who are interested in entering the digital marketing industry. Let’s see the advantages of pursuing an online MBA.
Quickly Growing Industry: The field of digital marketing is set to grow at a significant pace in the future. With the world becoming digital, brands understand the importance of streamlining a budget for marketing products and services digitally which is why digital marketing services will continue rising in the future. What this means is that the demand for qualified digital marketing professionals will increase.
Simple Learning Curve: Learning digital marketing can be simple and engaging. Although there are many aspects to learn when it comes to marketing in general, understanding how digital marketing can help a brand grow can be an intellectually stimulating and rather enjoyable process. It helps digital marketers leverage tools and use their creativity to build profitable campaigns for business success.
Better Job Prospects: The digital marketing industry is very dynamic and also offers many job opportunities. All businesses regardless of the industry that may belong to require expert digital marketing services. An MBA Digital Marketing online can teach you skills and knowledge that make sure that you become competent to solve digital marketing challenges and make the most out of professional opportunities.
Diverse Job Opportunities: Digital marketing has emerged as a diverse field full of many professional opportunities. You can work as a Digital Marketing Analyst, Social Media Copywriter, Analytics Manager, Chief Marketing Officer, Search Engine Marketing Strategist, Mobile Marketing Media Planner, Community Manager, Brand Manager, Digital Media Accounts Manager, Director of Marketing and Social Media, etc.
Creative Professional Field: If you wish to work in a creative field with business acumen then digital marketing can be a great career choice for you. The digital marketing industry is creative and allows you to think and implement ideas that can make a brand stand out. Enrolling for an online MBA Digital Marketing will train you to be comfortable with coming up with new ideas and strategies for growing your customer’s business.
Networking Opportunities: The MBA in digital marketing online enables graduates to collaborate professionally with leading faculty members, peer groups, and industry experts from the field. You can meet the right people, interact with them, and show your talent to get lucrative job opportunities.
Job Opportunities After Online MBA in Digital Marketing:
There are many jobs that you can join after completing an online MBA degree in Digital Marketing. With digital needs growing consistently for most businesses, the opportunities for marketers are growing as well. Some of the job opportunities that you can avail after completing this program are mentioned below.
- Digital Marketing Manager
- Social Media Copywriter
- Analytics Manager
- Chief Marketing Officer
- Search Engine Marketing Strategist
- Mobile Marketing Media Planner
- Community Manager
- Director of Marketing and Social Media
- Brand Manager
- Digital Media Account Manager
Scope of Online MBA in Digital Marketing:
According to Expert Market Research, India is the second largest online market globally with a wide presence of about 900 million internet users. Over 55% of the mobile use by Indians is for the purpose of video viewing.
The digital marketing market size was around USD 5.15 Billion in 2024. It is estimated to grow at a CAGR of 30.2% during 2025-2034 to reach a value of USD 55.37 Billion by 2034. Businesses use emails, social media, web-based marketing, text and multimedia messages as different forms of marketing communications for catering to their target audience that uses a good share of time online. This means that digital marketing professionals are required increasingly to target customers on the internet which is a factor that is responsible for boosting digital marketing growth in India.
How Much Can You Earn After Online MBA in Digital Marketing?
The average salary of a Digital Marketing Manager after the completion of a master’s course is INR 8 Lakhs. Depending on the job profile you will join, this salary can vary. For example, if you work as a Brand Manager then you earn an average of INR 12.50 Lakhs. On the other hand, if you work as a Chief Marketing Officer then you can earn as much as INR 15 Lakhs per year on average.
Also, read this blog post: Advantages of Online MBA in Digital Marketing: 9 Compelling Reasons
It should be noted that these salaries are subject to growth as a professional gains more industry experience. With more knowledge and skills gained on the job, there are better chances to enjoy a lucrative salary scale in the field of Digital Marketing.
Summing It Up
If you want to elevate your expertise in the field of digital marketing then completing an MBA online in Digital Marketing can be one of the best academic decisions to make. The program offers you industry knowledge and hands-on skills required to make a successful career in the digital marketing field.
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