• Applications Start April 2023
  • Duration 2 Years
  • Mode 100% Online
  • Program Fee INR 2,00,000

Online MBA Program
with MAJOR in Marketing

The rise of social media platforms, online content, and e-commerce has sparked tremendous growth and change in the marketing industry. Businesses highly value leaders who understand how to integrate marketing strategy with the fast-evolving digital landscape. If you want to increase your earning potential and prepare for career advancement in the dynamic field of digital marketing, join this streamlined Online MBA (with Major in Marketing) program.

This program is ideal for entry- to mid-level professionals who are ready to move into decision-making positions and veteran marketers who wish to expand their expertise in the digital domain.

Program Overview - ChitkaraU Online

Program Essentials

Chitkara University’s Online MBA (with Major in Marketing) offers a comprehensive exploration of modern marketing concepts, including consumer behavior, brand management, digital marketing, market research, and strategic marketing planning. The program blends foundational business principles with contemporary marketing practices, equipping students to lead marketing initiatives and drive business growth in a dynamic global marketplace.

Online MBA (with Major in Marketing) Syllabus

Chitkara University's Online MBA, featuring a concentration in Marketing, offers a comprehensive curriculum designed to equip you with in-demand digital marketing expertise and essential managerial skills—preparing you to secure impactful roles with India’s top brands and dynamic digital enterprises.

Inbound Marketing

Outbound Marketing

Media Management Automation

Managerial Skills and Soft Skills

Creative Strategy

Performance Marketing

Capstone Project

Be a Part of India’s Top Rated University

Tools You’ll Master

Key Highlights

As businesses increasingly shift toward data-driven decision-making and omnichannel outreach, our program ensures you are equipped with the tools, techniques, and strategic thinking required to anticipate customer needs, personalize experiences, and build lasting brand value.

  • Master 30+ Industry Relevant Skills to propel your career in the digital marketing domain
  • Learn from corporate leaders in digital marketing with more than 20+ Masterclass sessions
  • Get trained to optimize the infinite options in digital marketing content and distribution
  • 600+ Learning hours to help you hone your skills for new-age marketing
  • Program curriculum endorsed by CXOs of top Digital Brands
  • Get trained by top industry stalwarts in the ever-expanding digital marketing industry
  • Access specialised marketing courses from LinkedIn Learning & Coursera
  • Read Global Marketing case studies from Harvard Business Publishing
  • Experience engaging coursework from E&Y online content

Access World-Class Content & Case Studies at No Extra Cost

Our Faculty

The online MBA degree program from Chitkara University gives you the flexibility to earn your world-class UGC entitled MBA which is designed to fit into your business schedule and aligns well with your career aspirations.

Chitkara Online Degree Opens Doors. Wide.

Whichever direction you choose to take your career in, we can help you take it to the next level. With our Online MBA program, you can access placement opportunities with our 500+ campus recruiters across 26 industry sectors.

Learning Marketing

Learn MBA in Marketing-ChitkaraU Online

As part of our Online MBA with focused concentration in Marketing, you’ll engage with a dynamic curriculum that covers key academic components, including:

  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media
  • Assessing Opportunities in Owned Digital Media
  • Implementing an Integrated Digital Marketing Plan
Learn MBA in Marketing-ChitkaraU Online

Career Paths

Upon successfully completing the Online MBA (with Major in Marketing), you will be equipped with the expertise, strategic insights, and leadership skills necessary to excel in a variety of high-impact roles. Also, you will be able to take on roles such as:

Career in marketing -ChitkaraU Online
  • Digital Marketing Analyst
  • Analytics Manager
  • Social Media Copywriter
  • Chief Marketing Officer
  • Search Engine Marketing Strategist
  • Mobile Marketing Media Planner
  • Community Manager
  • Director of Marketing & Social Media
  • Brand Manager
  • Digital Media Account Manager
Career in marketing -ChitkaraU Online

Online MBA Degree

Become a digital marketing leader in your organisation by pursuing an online MBA (with Major in Marketing) from Chitkara University.

Fee Details

  • Attractive EMI Options

    ₹6000/-

    Per Month

  • Per Semester Fee

    ₹50,000/-
  • Full Course Fee

    ₹2,00,000/-
Check Your Eligibility Now

Admission Process

  • 1
    Program registration

    Choose Your Program

    Select the course that aligns with your career goals and aspirations.

  • 2
    Fee payment

    Complete Your Application

    Provide all the required details in your application form for a seamless process.

  • 3
    Document upload

    Secure Your Spot with Payment

    Easily and securely make your payment to confirm your enrollment.

  • 4
    University approval

    Submit & Finalize Registration

    Submit your application and complete the final steps of registration.

  • 5
    University approval

    Receive Enrollment Confirmation

    Await confirmation and further instructions to kickstart your journey.

Eligibility Criteria

To pursue an online MBA (with Major in Marketing), you must have -

pursue an MBA in Marketing in ChitkaraU Online
  • Completed graduation or equivalent qualification from a recognized university or institution.

A student with foreign education must have :

  • Completed graduation or equivalent qualification from a recognized university or institution.
  • Certificate of equivalence from the Association of Indian Universities required. (Refer to http://aiu.ac.in/).
pursue an MBA in Marketing in ChitkaraU Online

Our Online MBA programs offer a pathway for next-generation leaders to advance their careers, gain new skills, and increase their knowledge of business and management.